Objectives and Key Results (OKRs) are a goal achieving framework to accelerate growth and drive innovation by helping teams see how their work fits into the overall company’s objectives.
“OKRs are a shared language for execution. They clarify expectations: What do we need to get done (and fast), and who’s working on it? They keep employees aligned, vertically and horizontally.”
John Doerr in his book “Measure What Matters”